beyhive

All Hail Queen B

Move over Queen Elizabeth II, Queen B, or rather “Mrs. Carter” is coming and she’s going to tear up Europe. I’ve already expressed how smart and innovative the Beyoncé machine is, and this is just another blip on her redonkulous radar of amazing branding and marketing. “After an explosive performance at this year’s Super Bowl, the […]

More

Beyonce: the well-oiled machine

This woman, brand rather, can do no wrong. First of all, kudos to her marketing people for finally getting her on twitter and a “for-the-fans” blog, well because duh… why not. But really, her “Beyhive“? It’s perfect. Fantastic marketing and branding, witty, alluring, irresistible and as powerful and influential as Lady Gaga’s Little Monsters. It’s […]

More