beyhive

All Hail Queen B

Move over Queen Elizabeth II, Queen B, or rather “Mrs. Carter” is coming and she’s going to tear up Europe. I’ve already expressed how smart and innovative the BeyoncĂ© machine is, and this is just another blip on her redonkulous radar of amazing branding and marketing. “After an explosive performance at this year’s Super Bowl, the […]

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Beyonce: the well-oiled machine

This woman, brand rather, can do no wrong. First of all, kudos to her marketing people for finally getting her on twitter and a “for-the-fans” blog, well because duh… why not. But really, her “Beyhive“? It’s perfect. Fantastic marketing and branding, witty, alluring, irresistible and as powerful and influential as Lady Gaga’s Little Monsters. It’s […]

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