community management

Social Media by Alex SuazoMarch 7, 2013April 2, 2013

Mission Kohl’s: Hassle-Free Returns

About 2 weeks ago, I had the pleasure of nearly tripping on my way walking to work because my fairly new Simply Vera leather boots’ heel ripped off. Kohl’s to the Rescue! Kohls’ awesome social media customer service community managers saw the @mention via Twitter, as I tagged them in the Instagram photo, and replied to […]

Social Media by Alex SuazoFebruary 23, 2011April 2, 2013

Healthy Facebook

Via Michael Della Penna: “Building a healthy community of consumers who are enthusiastic about your brand doesn’t happen overnight. It takes a strategic approach that involves listening before engaging. In this column, I will provide helpful strategies and advice for helping you foster the kind of community that draws in fans and motivates them to […]