Heart Truth

In-Store Activation

Love an in-store-to-social/digital marketing campaign done right. Take Subway‘s partnership/CSR (corporate social responsibility) initiative with Diet Coke’s The Heart Truth for example. Whilst enjoying a healthy (I hope) sandwich option at Subway for lunch, grab a Diet Coke too, and simply “Sip.Snap. [They’ll] donate.” Via tweet or instagram, send a photo with your Subway sandwich […]

More