Love that Macy’s is doing everything in their power to keep up with the Jones’! Going as digital and mobile as possible! Check out their new QR built right into their star logo; it’s all over their social. QR codes are an awesome way to market to your audience- as well as for personal branding! They can be generated to scan to any URL! I’ve used this site: http://qrcode.kaywa.com/ easy and free!