Did you ever think your bra might be able to tweet for you? Seems silly and pointless but, in this case, it’s a great idea! I can’t find out if this project is still running but I’ve been meaning to give kudos to the smart folks over at OglivyOne Athens and their work with Nestle Fitness’ […]More
The action or business of promoting and selling products or services.
This woman, brand rather, can do no wrong. First of all, kudos to her marketing people for finally getting her on twitter and a “for-the-fans” blog, well because duh… why not. But really, her “Beyhive“? It’s perfect. Fantastic marketing and branding, witty, alluring, irresistible and as powerful and influential as Lady Gaga’s Little Monsters. It’s […]More
Who doesn’t love 16 Handles? I mean really? Every Sunday, post NY Jets games (especially because I’m usually stressed out,) I stop in at the 16 Handles next door to my Sunday Funday establishment in the East Villiage (@13thStepNYC) to enjoy a cup of heavenly Vanilla Sky with my favorite toppings which include, but are […]More
Meet Beckham, or well, an equally as visually appealing gargantuan statue of him. I heard about the new local marketing/digital Instagram sweeps via the H&M partnership “David Beckham for H&M” last week, but I honestly didn’t think I’d bump into one of the statues in NYC. Low and behold, moseying about at the South Street […]More
I am now a certified Dove. Not actually like the beautiful white bird (although I see why they’d name themselves Dove as their products make you feel dove-like,) but a certified “#doveinpired” Dove! Thanks to a Mother’s Day twitter giveaway that encouraged @Dove followers to tweet pics of mom if she inspires you alla #doveinspired, […]More
Love an in-store-to-social/digital marketing campaign done right. Take Subway‘s partnership/CSR (corporate social responsibility) initiative with Diet Coke’s The Heart Truth for example. Whilst enjoying a healthy (I hope) sandwich option at Subway for lunch, grab a Diet Coke too, and simply “Sip.Snap. [They’ll] donate.” Via tweet or instagram, send a photo with your Subway sandwich […]More
I love when companies/organizations buyout the NYC Shuttle skinning. I think it’s such a fantastic way to launch a rebrand and/or call major attention to an initiative or CTA. The latest and greatest skin is for @theNYRangers and the @NHL Playoffs. Icy blue featuring NYR players’ names and (what looks like) life-size photos of players in action, […]More