Marketing

The action or business of promoting and selling products or services.

A Tweeting Bra

Did you ever think your bra might be able to tweet for you? Seems silly and pointless but, in this case, it’s a great idea! I can’t find out if this project is still running but I’ve been meaning to give kudos to the smart folks over at OglivyOne Athens and their work with Nestle Fitness’ […]

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Beyonce: the well-oiled machine

This woman, brand rather, can do no wrong. First of all, kudos to her marketing people for finally getting her on twitter and a “for-the-fans” blog, well because duh… why not. But really, her “Beyhive“? It’s perfect. Fantastic marketing and branding, witty, alluring, irresistible and as powerful and influential as Lady Gaga’s Little Monsters. It’s […]

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16 Handles’ Gone Plastic

Who doesn’t love 16 Handles? I mean really? Every Sunday, post NY Jets games (especially because I’m usually stressed out,) I stop in at the 16 Handles next door to my Sunday Funday establishment in the East Villiage (@13thStepNYC) to enjoy a cup of heavenly Vanilla Sky with my favorite toppings which include, but are […]

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Meet Beckham

Meet Beckham, or well, an equally as visually appealing gargantuan statue of him. I heard about the new local marketing/digital Instagram sweeps via the H&M partnership “David Beckham for H&M” last week, but I honestly didn’t think I’d bump into one of the statues in NYC. Low and behold, moseying about at the South Street […]

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Dove Girl

I am now a certified Dove. Not actually like the beautiful white bird (although I see why they’d name themselves Dove as their products make you feel dove-like,) but a certified “#doveinpired” Dove! Thanks to a Mother’s Day twitter giveaway that encouraged @Dove followers to tweet pics of mom if she inspires you alla #doveinspired, […]

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In-Store Activation

Love an in-store-to-social/digital marketing campaign done right. Take Subway‘s partnership/CSR (corporate social responsibility) initiative with Diet Coke’s The Heart Truth for example. Whilst enjoying a healthy (I hope) sandwich option at Subway for lunch, grab a Diet Coke too, and simply “Sip.Snap. [They’ll] donate.” Via tweet or instagram, send a photo with your Subway sandwich […]

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Skin-a-Shuttle

I love when companies/organizations buyout the NYC Shuttle skinning. I think it’s such a fantastic way to launch a rebrand and/or call major attention to an initiative or CTA.  The latest and greatest skin is for @theNYRangers and the @NHL Playoffs. Icy blue featuring NYR players’ names and (what looks like) life-size photos of players in action, […]

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