social marketing

Fendi Frenzy

Very cool Social strategy and partnership via Bergdorfs and Fendi– the social contest “Fendi Frenzy: The Color Challenge” they’ve created is for followers to design their own color combo’s for the new Fendi 2Bag set to preview for Fall 2011; see more rules and info below- You were allowed to ‘design’ as many as you […]


NYC Hires CDO!

Congrats Ms. Rachel Sterne! Amazing digital entrepreneur hired as NYC’s Chief Digital Officer! Read more>>. Can’t wait to see how she’ll help  NYC in this department! Small world too, Rachel graduated from Dobbs Ferry HS only 4 years before me! Check out her resume on Linkedin and follower her on Twitter! Rachel: all us social media professionals are […]


Center for Communications

I don’t know the deets on the number of people that effectively use CenCom, but I can vouch it is a hell of a networking, skill building organization revolving around anything “communications”. I’ve been attending their events and seminars since I found out about them in school, everything from Kids media and meeting the voice […]