business

Listen Up Magazines

Dear ELLE/Hearst specifically, This isn’t the first time you do this to me, and I’m sure it won’t be the last, but I need to vent. I know sales are ROUGH but you shouldn’t be assuming that because I click-through from your email marketing, and sign up for a giveaway, that I want to subscribe […]

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The Commandments of Social Media

Too often I find myself auditing start-ups’  social media channels and “strategy,” or lack-there-of, and wanting to pull my hair out. To the handicapped in social media marketing, these are very simple “rules” you need to follow that will help organically grow a loyal fan base. “Managing a brand’s social media presence is a tricky balancing […]

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