Play Doh…What?!

Very cool Guerilla Marketing out in the UK, London… on the streets Chevrolet is promoting their new “Orlando” with this big blue PLAY-DOH Orlando! Don’t kill yourself trying to figure out the correlation… turns out Chevy is honing in on some market research they conducted on UK:

“The automaker pinged 1,000 UK adults in an attempt to discern the most popular toy of yesteryear. Play-Doh handily took that title with 19 percent of the vote. We’re a little disappointed to see that the modeling compound beat out Lego blocks at 17 percent.” Read more>>

This bad boy weighs 1.5 tons and measures 15 feet long by almost six feet wide. VERY cool! Kudos Chevrolet!

 

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