marketing

A Tweeting Bra

Did you ever think your bra might be able to tweet for you? Seems silly and pointless but, in this case, it’s a great idea! I can’t find out if this project is still running but I’ve been meaning to give kudos to the smart folks over at OglivyOne Athens and their work with Nestle Fitness’ […]

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Listen Up Magazines

Dear ELLE/Hearst specifically, This isn’t the first time you do this to me, and I’m sure it won’t be the last, but I need to vent. I know sales are ROUGH but you shouldn’t be assuming that because I click-through from your email marketing, and sign up for a giveaway, that I want to subscribe […]

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Southern Comfort Made a Woopsie

This community manager is either: A. NOT drinking responsibly B. Too comfortable C. Not familiar with the grammatical importance of differentiating your and you’re D. Ready for the weekend and doesn’t give one single… fcuk. Really though SoCo social team?! I’m a big fan and although currently sober, I wouldn’t expect you to botch up that […]

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The Commandments of Social Media

Too often I find myself auditing start-ups’  social media channels and “strategy,” or lack-there-of, and wanting to pull my hair out. To the handicapped in social media marketing, these are very simple “rules” you need to follow that will help organically grow a loyal fan base. “Managing a brand’s social media presence is a tricky balancing […]

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Skin-a-Shuttle

I love when companies/organizations buyout the NYC Shuttle skinning. I think it’s such a fantastic way to launch a rebrand and/or call major attention to an initiative or CTA.  The latest and greatest skin is for @theNYRangers and the @NHL Playoffs. Icy blue featuring NYR players’ names and (what looks like) life-size photos of players in action, […]

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Play Doh…What?!

Very cool Guerilla Marketing out in the UK, London… on the streets Chevrolet is promoting their new “Orlando” with this big blue PLAY-DOH Orlando! Don’t kill yourself trying to figure out the correlation… turns out Chevy is honing in on some market research they conducted on UK: “The automaker pinged 1,000 UK adults in an […]

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Center for Communications

I don’t know the deets on the number of people that effectively use CenCom, but I can vouch it is a hell of a networking, skill building organization revolving around anything “communications”. I’ve been attending their events and seminars since I found out about them in school, everything from Kids media and meeting the voice […]

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